About


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Born in April 26th, Zeynab El-Helw grew up in London and was trained in piano and flute, graduated from Central St. Martins, with an honors degree from the faculty of fashion focusing on costume / theater design, then went on to earn a master’s degree in marketing and a second master’s in international business management. She moved to Dubai in 2009, where she still currently lives, and worked for Dior, managing its marketing for the Middle East, Africa and Turkey region. 5 years later In 2014 she started Fashion Pirate, an online blog and boutique “to develop something on my own' where she commenced with sharing blog articles on her fashion style and travel then developed further to also curate jewelry/ accessories and further broadened into clothing,” curating items with a style she calls “street glam for the unisex" all under the umbrella of the Fashion Pirate shop. Today Zeynab is a well know Fashion/Lifestyle/ Travel blogger in the Middle East and Europe, successful entrepreneur and a newly wed.

Zeynab was interviewed by CNN for a special segment showcasing 'Inside the Middle East', MBC, in 2017. In 2014 Fashion Pirate was interviewed by New York Times. She has graced the covers of Harpers Bazaar Turkey, Soltice Magazine and also was featured in Grazia Middle East, Hello! Middle East, Ahlan!, MyStyle, Arabian Business, Harpers Bazaar Bride, Hello Bridal, Arabian watches and jewelry, Health Guru.

Today Zeynab has worked with over 40 brands, including Hublot, Richard Mille, Chopard, Claudie Pierlot, Baume & Mercier, HP, Michael Kors, Fendi, Elisabetta Franchi, Zenith Watches, Galeries Lafayette and many more.